Keller Williams Deploys AI-Powered AD Campaign Platform 

Austin, TX | December 7, 2023

Gen AI integration and a host of powerful CRM upgrades save agents time and money

AUSTIN, TEXAS December 7, 2023 Keller Williams (KW), the world’s largest real estate franchise by agent count, announces additional generative AI integrations and a host of powerful feature enhancements to Command, a smart CRM-plus platform and its associated mobile app.

”Our new campaign platform paired with AI capabilities will save our agents more time and money, allowing them to focus on what matters most,” said Heather Pollard, head of digital and design, KW. 

Launched in Q3 ‘23, KW’s new Paid Ads experience offers agents better quality leads, more available channels, easy-to-use ad creation, and new AI-powered features for listing ad types, generating more leads at a lower cost.

The new Generative AI Ad Copy feature uses AI and machine learning to generate high-performing headlines and body copy primarily for single-listing, single-image ads, single-listing multi-image ads, multi-listing carousel ads, and single-listing multi-channel ads.

“We’re revolutionizing the approach to ad creation with this groundbreaking feature, setting a new standard for engaging, results-driven content,” said Pollard. “Welcome to the future of CRM, where automation meets personalization, and the agents’ brand messaging is fully maximized.”

Through Labs, the innovation hub of KW, the franchise continues to partner with real estate agents and teams to release software integrations and CRM features to increase productivity and eliminate pain points with lead generation, marketing, and real estate team workflow capabilities.

“We continue to roll out vast updates that give our agents an unfair competitive advantage in the market,” said Chris Cox, chief technology and digital officer, KW. “In partnership with our agents, we’re automating more and more functional tasks, saving them time and money.”

The latest updates to Command include: 

“We are the home of the tech-enabled agent,” said Cox. “Our agents highly influence our roadmap through Labs. And our latest innovative and forward-leaning features and benefits of Command reflect our ‘By Agents, For Agents’ approach to technology R&D.”

Command mobile app’s latest updates include:

“We remain laser-focused on building safe, reliable, and scalable solutions enabling our agents to serve their clients better,” said Cox. 

In February 2019, KW originally released Command, hosted on the Keller Cloud platform, for general agent availability. In December 2021, KW released the first version of the Command app. Command has more than 170,000 quarterly active users as of September 30.

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate franchise by agent count, has more than 1,100 offices and 187,000 agents. The franchise is also No. 1 in units and sales volume in the United States.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards agents as stakeholders. For more information, visit

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