Company

Keller Williams Unveils Onward BOLD

Austin, TX | October 31, 2024

More than 4,500 cross-industry agents attending the reimagined productivity coaching program

AUSTIN, TEXAS – October 31, 2024: Keller Williams Realty, Inc. (KW), the world’s largest real estate franchise by agent count, has reimagined its Business Objective: A Life by Design (BOLD) productivity coaching program and relaunched it as Onward BOLD. 

In the first half of October, the Onward BOLD program launched across nearly 70 U.S. KW-franchised real estate brokerages, with more than 4,500 agents in attendance. 

“BOLD prescribes the truths to maximize your life, the models to optimize your business, and the tactics to maximize your actions,” said Cody Gibson, Vice President of KW MAPS Coaching, the coaching division of KW. “And, it’s all held together with accountability.”

“With Onward BOLD, our real estate entrepreneurs gain access to fresh and easy-to-execute lead generation tactics,” said Gibson. “Our new curriculum guides agents towards developing simple habits designed for them to thrive in today’s fast-paced market.” 

Designed to be taken annually or biannually, Onward BOLD is an intensive, six-week coaching program that empowers agents to elevate their mindset and use it to boost productivity to achieve breakthrough results. 

“BOLD taught me how to be a business owner,” said Brandon Blankenship, a Glen Ellyn, Ill.-based KW-affiliated agent who has taken BOLD three times. 

Onward BOLD sessions are being held nationwide at KW-franchised real estate brokerages this October and November.

“Onward BOLD is exactly where I’m at in my business. It is on point,” said Lynn Winger, a Peachtree City, Ga.-based KW-affiliated agent who has taken BOLD three times. 

Onward BOLD Features and Benefits:

• Updated BOLD Laws and Truths: Introduces ten BOLD Truths and 30 new BOLD Laws, reinforcing critical success principles​.
• Business Growth: Since 2009, BOLD participants have secured between 8.5 and 14 new listing agreements or escrow contracts each time they take the course. 
• New Curriculum: Onward BOLD features new and never-before-seen content from Gary Keller, the Executive Chairman and co-founder of KW, as well as prescriptive insights from The Millionaire Real Estate Agent (MREA), MREA Playbooks, The ONE Thing, SHIFT, Quantum Leap, and Value² training.
• Lead Generation: Onward BOLD offers a variety of lead generation strategies tailored to current market conditions​ with a comprehensive integration of proven models and systems. ​
• Enhanced Client Interactions: Provides templates for presenting service menus and effective presentations for buyers and sellers​.
• Social Media Playbooks: Includes expert-authored playbooks for content creation and lead generation on social platforms. 
• Compliance and Adaptation: Onward BOLD includes models and systems that are compliant with evolving industry regulations.
• Gamified Progress Tracking: KW is beta testing a new gamification system to track and reward the completion of growth-oriented business habits. This system encourages engagement through points-based competition of business growth-oriented tactics and strategies. 
• Accountability Controls: Helps agents build sustainable, predictable, and profitable businesses through accountability frameworks​.
• Market Center Hosting: Onward BOLD is facilitated by expert KW BOLD coaches and exclusively hosted across nearly 70 U.S.-based KW franchised real estate brokerages, fostering agent collaboration and boosting agent productivity and profitability.

More Agent Testimonials 

• “BOLD helps me set myself up for the next year and get my systems and processes in place,” said Winger. “If I go off track during the year, I get back on track for the coming year with BOLD and have huge success.”
• “I was able to grow a phenomenal business after taking BOLD and continuing to take BOLD,” said Allison Pflaum, a Kyle, Texas-based KW-affiliated agent who has taken BOLD ten times.

“Whether you’re new to real estate or a seasoned professional, Onward BOLD provides valuable tools and accountability systems that evolve with you year after year,” said Gibson. 

For more information on Onward BOLD, visit https://mapscoaching.com/bold. 

About Keller Williams

Austin, Texas-based Keller Williams is the world’s largest real estate franchise by agent count. It has more than 1,000 market center offices and 171,000 agents. The franchise is No. 1 in units and sales volume in the U.S. 

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.

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