Performance

Keller Williams Reports Year-End Results

Austin, TX | February 16, 2021

AUSTIN, TEXAS February 16, 2021 — Keller Williams (“KW”), the world’s largest real estate technology franchise by agent count and the U.S. leader in units and sales volume, reports year-end (YE) results, having achieved significant growth and technology milestones, and topped franchise and corporate culture rankings in Q4 ’20.

Keller Williams is home to 164,399 agents in the United States and Canada and 12,068 agents operating outside of the United States and Canada, for a total of 176,467 agents worldwide, as of December 31.

In Q4 ’20 alone, KW added 3,140 net agents across the U.S. and worldwide regions. 

Corporate and Industry Highlights

• In October, KW reorganized by creating a new holding company structure. KW formed the parent holding company KWx. More information is available on KWx. 
• In Q4 ’20, KW added to a suite of KW brokerage- and agent-centric concierge professional services related to lead generation, marketing, and holistic technology and onboarding support. Launched in Q3 ’20, the services are available in the KW MarketPlace, the brand’s app store.
• As of December 31, 58,814 real estate agents attended BOLD Digital, a re-engineered, online version of the BOLD coaching course powered by KW MAPS Coaching, the brand’s coaching division.
• In November, Training magazine recognized KW with an Outstanding Training Initiative.
• Command, a smart CRM-plus solution, made available in Q1 ’19, now has 150,998 yearly active users, as of December 31. Active users are up 5.5% over Q3 ’20. 
• In Q4 ’20, monthly active users (MAU) hit 80,655 in Command’s most popular app Contacts. 
• As of the end of Q4 ’20, agents had added a cumulative 63.6 million contacts in Command since launch in 2019, up by 4.6% from Q3 ’20 end. 
• In Q4 ’20, 13,125 live referrals were sent within the Keller Cloud, representing $5.9 billion in sales volume; up by 13.6% from Q3 ’20 end. 
• As of December 31, the Campaigns App of Command, a smart ad campaign creation and syndication tool, in 2020 generated a cumulative 2,364,179 leads across Facebook (2,300,034) and Instagram (64,145) alone; up by 35.3% from Q3 ’20 end. 
• As of December 31, average cost per lead (ACPL) for KW agents inside Command was $1.91 in the U.S. and Canada across social media platforms. ACPL for Facebook was $1.84.
• As of December 31, agents have created a cumulative 2,573,274 unique designs (since launch) via Designs, a real estate-centric graphic design app that was released in late Q2 ’19. 
• As of December 31, agents have run a cumulative 28,438,698 SmartPlans, the automated marketing and task management app with Command, since launch.
• In October, KW was named on Franchise Business Review’s Culture100 awards list. 
• In October, Franchise Times ranked KW No. 18 in the annual Top 200 ranking of franchises.
• In October, Newsweek ranked KW the No. 1 brand in real estate for customer service.
• In November, Franchise Business Review recognized KW as a  Top Franchise for Veterans.
• In November, KW was featured on Franchise Business Review’s Most Profitable Franchises list. 

United States and Canada (production in YE ’20 and Q4 ’20)

• YE: As of December 31, agents closed 1,222,377 transactions, up 7.9% over YE ’19.
• Q4: Agents closed 350,692 transactions in Q4 ’20, up 27.9% over Q4 ’19.
• YE: Agents closed $407.4 billion in sales volume, up 16.0% over YE ’19.
• Q4: Agents closed $124.5 billion in sales volume, up 45.3% from previous Q4.
• YE: Agents took 713,016 new listings (new market inventory), down 4.9% over YE ’19.
• Q4: Agents took 156,899 new listings (new market inventory), up 8.6% over Q4 ’19.
• YE: Agents wrote 1,350,591 contracts (projected closings), up 8.2% over YE ’19.
• Q4: Agents wrote 352,851 contracts (projected closings), up 26.5% over Q4 ’19.
• YE: Contracts written volume was $449.9 billion, up 16.6% over YE ’19.
• Q4: Contracts written volume was $124.9 billion, up 44.1% over Q4 ’19.

Keller Williams Worldwide Momentum (production outside the U.S. and Canada in YE ’20 and Q4 ’20)

• YE: Keller Williams Worldwide (KWW) is home to 12,068 international agents and 251 market centers operating outside of the United States and Canada, as of December 31, 2020.
• YE: Agents closed 40,282 transactions in YE ’20, up 24.2% over YE ’19.
• Q4: Agents closed 13,878 transactions in Q4 ’20, up 47.6% over Q4 ’19.
• YE: Agents closed $6.6 billion in sales volume, up 35.1% from YE ’19.
• Q4: Agents closed $2.5 billion in sales volume, up 74.9% from Q4 ’19.
• YE: Agents took 91,677 new listings (new market inventory), up 2.2% over YE ’19.
• Q4: Agents took 23,507 new listings (new market inventory), up 13.3% over Q4 ’19.
• YE: Agents wrote 50,893 contracts (projected closings), up 20.1% over YE ’19.
• Q4: Agents wrote 17,045 contracts (projected closings), up 38.5% over Q4 ’19.
• YE: Contracts written volume was $6.5 billion, up 49.7% over YE ’19.
• Q4: Contracts written volume was $2.2 billion, up 73.9% over Q4 ’19.

Outside of the U.S. and Canada, KWW’s regions include: Argentina; Aruba; Belgium; Belize; Bermuda; Cambodia; Chile; Colombia; Costa Rica; Czech Republic; Dominican Republic; Dubai, UAE; France; Greater Shanghai, China; Greece; Honduras; Indonesia; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Morocco; Nicaragua; Northern Cyprus; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; Serbia; Slovenia; Southern Africa; Southern Cyprus; Spain; Thailand; Trinidad and Tobago; Turkey; Turks and Caicos; United Kingdom; Uruguay; and Vietnam.

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate technology franchise by agent count, has more than 1,070 offices and 190,000 associates. The franchise is also No. 1 in units and sales volume in the United States.

In 2015, KW began its evolution into a technology company, now building the real estate platform that agents’ buyers and sellers prefer.

Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit kw.com.

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