Keller Williams Names Mark Willis as CEO

Austin, TX | November 15, 2023

AUSTIN, TEXAS November 15, 2023 — Keller Williams (KW), the world’s largest residential real estate franchise by agent count, announces that Mark Willis has been named CEO, effective immediately. 

“We are excited to announce that Mark Willis has joined our leadership team as CEO,” said Gary Keller, co-founder and executive chairman of KW. “With a deep knowledge of our company and our culture, Mark is well-suited to lead us through our next growth phase.”

“With so much uncertainty surrounding the real estate industry today, it’s never been more important to have a leader who thoroughly knows us and understands business at the highest level,” said Keller. “That’s Mark Willis.”

As CEO, KW will leverage Willis’ vast knowledge and expertise to continue to help its agents and market center owners grow their businesses.

“I’m excited to remain partnered with our KW agents, leaders, owners, and Gary Keller, a once-in-a-generation business leader,” said Willis. “Only together can we drive our vision to be the real estate company of choice for agents and customers.”

Willis, a former KW CEO, a current franchisee, and a long-standing member of the KW ecosystem, initially rejoined the executive team as a strategic consultant in July 2023.

“Keller Williams has the best success models for agents and brokerages to thrive no matter the economic, industry, or business challenges,” said Willis.

Since 1991, Willis has served in various leadership roles within KW, including regional director, operating principal, team leader, and as a KW market center and region investor.

“We face headwinds and change, and that’s nothing new,” said Willis. “As an innovative force since 1983, we remain optimistically forward-thinking and focused on serving our agents and brokerage partners as they provide powerful customer and business experiences.”

Willis served as president of KW from 2002 to 2005 and as CEO of KW from 2005 to 2015.

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate franchise by agent count, has more than 1,100 offices and 187,000 agents. The franchise is also No. 1 in units and sales volume in the United States.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards agents as stakeholders. For more information, visit

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