Keller Williams Launches New Mobile App for Command

Austin, TX | December 9, 2021

Enhanced capabilities and UI empower agents to get smarter about business

AUSTIN, TEXAS December 9, 2021 — Keller Williams (“KW”), the world’s largest real estate technology franchise by agent count and the U.S. leader in units and sales volume, has launched a new mobile app experience that enables real estate agents and teams to access the robust features, benefits and insights of Command – KW’s smart CRM-plus solution – on the go.

On December 1, the Command App was released into general availability for KW agents. The new mobile experience and user interface enable agents to interface with Command from any iPhone or Android device.

The Command App experience is a flexible extension of the Keller Cloud platform and is purpose-built to optimize the features and benefits of Command that agents need to facilitate real-time communications with clients, record and monitor important business insights, and complete core tasks on the move and in the office.

“We know agents spend over 60% of their time away from their desks, juggling between a variety of apps to manage their business on the go,” said Chris Cox, chief technology and digital officer, kwx, the holding company of KW. “With the release of Command App, we’re seeking to further empower our agents with real-time actionable insights to drive their businesses’ growth.”

Additional features of the new Command App:

The Command App is a product of KW Labs, the innovation hub of KW. The company, via Labs, builds technology in partnership with agents that empowers them to get smarter about business and deliver the best consumer experience to their clients.

The new app represents a second generation of KW’s mobile-native UI for Command. In mid-February 2018, KW debuted the first-generation experience of the Command App named Kelle.

“We will continue to develop technology in direct partnership with agents – from ideation to design and iterating together through limited release deployments and testing environments to general availability,” said Cox.

“As of December 1, we’re proud to say the Command App is available to all our agents. It’s what they wanted and we’re proud to deliver it,” said Cox. “Our commitment is to constantly innovate in service of our agents.”

Command App feature and benefit high-resolution screen captures, videos, and demos are available upon request.

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate technology franchise by agent count, has more than 1,100 offices and 200,000 associates. The franchise is also No. 1 in units and sales volume in the United States. kwx is the holding company of Keller Williams.

In 2020, Keller Williams initially began the formation of kwx, composed of Keller Williams, Keller Williams Worldwide, Keller Manage, Keller Offers and Keller Home Financial Services, consisting of Keller Mortgage and Keller Covered.

Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit

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