Keller Williams Launches New Global Brand Tagline

Austin, TX | August 24, 2022

“Where Entrepreneurs Thrive” symbolizes KW’s commitment to real estate agent business success 

AUSTIN, TEXAS AUGUST 24, 2022 — Keller Williams (KW), the world’s largest real estate franchise by agent count, announced today the launch of a new brand tagline, “Where Entrepreneurs Thrive,” at Mega Camp, a KW-powered annual real estate training conference.

“We went on a mission to define our decades-long purpose,” said John Keller, head of transformation at KW. “And, we ended up right where we began.”

“We will continue to build the place where entrepreneurs thrive,” said Keller. “It’s what we’re built to do, what we love to do, and what the industry needs us to do.” 

Via a video presentation, Keller unveiled the new tagline to more than 11,300 Mega Camp attendees. 

“At Keller Williams, we want to continue to earn the right to be the home of the dreamers, the doers, the entrepreneurs – the hundreds of thousands of you who have dreamed and built your own business and, in the process, built ours,” said Keller.

“We are reigniting a culture of supporting entrepreneurial visionaries,” said Keller.

Along with reinforcing KW’s position within the real estate industry, the new tagline is part of the company’s ongoing transformation and enduring commitment to fuel unlimited growth for real estate entrepreneurs via training, coaching, and solutions.

“You’re living in a home built for entrepreneurs to thrive,” said Keller. “And true entrepreneurs don’t have to wait for doors to open for them. After all, we have our own lockboxes.” 

As part of a business-to-business marketing campaign, KW will roll out the new tagline in 2022. 

About Keller Williams

Austin, Texas-based Keller Williams (KW), the world’s largest real estate franchise by agent count, has more than 1,100 offices and 200,000 associates. The franchise is also No. 1 in units and sales volume in the United States.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards agents as stakeholders. For more information, visit

Back to All

Media Contact

Get in touch!

Get in touch with our public relations department to request interviews on our industry momentum, best-in-class service, product offerings, market commentary and more.

Darryl Frost

Darryl Frost

Public Relations

Phone: 254-466-3627