Keller Williams Expands to Sint Maarten

Austin, TX | February 2, 2022

AUSTIN, TEXAS February 2, 2022 Keller Williams (KW), the world’s largest real estate technology franchise by agent count, is expanding further across the Caribbean. As momentum continues, KW has awarded a new master franchise in Sint Maarten. 

“We’re excited to announce KW Sint Maarten, our sixth master franchise in the Caribbean, which we expect will thrive under the leadership of Maayke de Haan, a renowned real estate veteran and business leader on the island,” said William E. Soteroff, president of Keller Williams Worldwide (KWW), the international division of kwx, the holding company of KW. 

“We currently have more than 1,000 agents across the Caribbean regions of Aruba, Dominican Republic, Jamaica, Puerto Rico, and Turks & Caicos,” said Soteroff.

Led by Regional Operating Principal Maayke de Haan, the Keller Williams franchise in Sint Maarten is currently initializing operations. In Q1 ’22, KW Sint Maarten is expected to open.

“We joined Keller WIlliams for its systems and models that have proven to work all over the world,” said de Haan. “We share a love for real estate and a culture of caring. Truly a win-win situation, we look forward to leveling up with KW and growing to be the No. 1 real estate company of choice in Sint Maarten.”

In 1998, de Haan began her real estate career in Sint Maarten. A real estate agent and business leader, she took a boutique real estate office and turned it into a leading real estate company in the country. 

In 2008, de Haan left her previous real estate firm and founded Antilles Realty, which will now be co-rebranded into KW Sint Maarten.

“As always, we seek to find the best leaders to guide our brand experience with every expansion into a new country and region,” said Soteroff. “And, de Haan symbolizes that high standard we have set.”

As of December 2021, KWW has 287 market centers (outside of the U.S. and Canada) across more than 50 regions. KWW has 14,847 agents collectively operating outside the U.S. and Canada, up 23.0% since the end of December 2020.

KWW is currently exploring further expansion opportunities across Africa, Central and South America, Central and Eastern Europe, and throughout Asia.

“No one predicted the challenges of 2021, yet our international operations are thriving and we’re growing at a faster clip than ever,” said Soteroff. “And, that’s due to a steadfast commitment to our values and principles and to providing the industry’s best agent training.”

Core criteria for new licensees starts with having a qualified leadership team grounded in the Keller Williams culture; the company also strives for government, banking and judicial system stability and a higher maturity level for a real estate market.

Outside of the U.S. and Canada, KWW’s regions include: Albania; Argentina; Aruba; Belgium; Belize; Bermuda; Cambodia; Chile; Colombia; Costa Rica; Cyprus; Czech Republic; Dominican Republic; Dubai, UAE; France; Greece; Honduras; Indonesia; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Mongolia; Morocco; Nicaragua; Northern Cyprus; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; São Paulo, Brazil; Serbia; Sint Maarten; Slovenia; Southern Africa; Spain; Suriname; Thailand; Turkey; Turks and Caicos; United Kingdom; Uruguay; and Vietnam. 

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate technology franchise by agent count, has more than 1,100 offices and 200,000 associates. The franchise is also No. 1 in units and sales volume in the United States. kwx is the holding company of Keller Williams. 

In 2020, Keller Williams initially began the formation of kwx, composed of Keller Williams, Keller Williams Worldwide, Keller Manage, Keller Offers and Keller Home Financial Services, consisting of Keller Mortgage and Keller Covered.

Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit

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