Keller Williams Expands to Curaçao

Austin, TX | October 19, 2023

Agent count outside the U.S. and Canada crosses 19,000, up 11.6% year-over-year

AUSTIN, TEXAS October 19, 2023 Keller Williams (KW), the world’s largest real estate franchise by agent count, awards a new master franchise in Curaçao, an island country in the Caribbean, amid continuing global growth year-over-year.

As of September 30, Keller Williams Worldwide (KWW), the international division of KW, has 19,062 agents, up 11.6% over Sept. 2022. KWW has over 325 market centers outside the U.S. and Canada across over 55 regions.

“In the face of significant economic headwinds, we’re thrilled to report a 3.3% increase in international sales volume and a 5.1% year-over-year growth in units, showcasing our strong global momentum,” said William E. Soteroff, president of KWW. 

“We are excited to also welcome KW Curaçao to our worldwide family of regions and Ricarda Ceresa, a successful entrepreneur who will ensure our ninth master franchise in the Caribbean thrives,” said Soteroff.

Led by Regional Operating Principal Ricarda Ceresa, the Keller Williams franchise in Curaçao is currently initializing operations. In Q4 ‘23, KW Curaçao expects to open its first market center.

“We were intrigued by KW’s culture and training, which led to the formation of KW Curaçao,” said Ceresa. “KW Curacao will offer unmatched opportunities for agents in our area by providing the world’s best training, coaching, and technology in the industry.”

Ceresa is the CEO of Emma Rentals, a Curaçao-based car rental company. Along with previously serving as a physical therapist, Ceresa is the author of ‘Reset How Special Needs Restart Life,’ a book on the resilience of special needs individuals.

“We will revolutionize the real estate sector here by offering the best possible client experience in their home-buying journey,” said Ceresa.   

As of Sept. 30, KWW has 12 market centers and 1,465 agents across the Caribbean. The brand’s other eight regions include Jamaica, Puerto Rico, Bermuda, Turks & Caicos, Dominican Republic, Aruba, Sint Maarten and Bonaire. 

“The successful KW Aruba team has introduced us to the KW family with its abundance of educational and growth opportunities,” said Ceresa. “Along with them, KW Sint Maarten and KW Suriname were extremely successful in lighting our enthusiasm.” 

KWW is exploring further expansion opportunities across Africa, Central and South America, Central and Eastern Europe, and Asia.

Core criteria for new licensees start with having a qualified leadership team grounded in the Keller Williams culture; the company also strives for government, banking, and judicial system stability and a higher maturity level for the real estate market.

Outside of the U.S. and Canada, KWW’s regions include Albania; Argentina; Aruba; Belize; Bermuda; Bolivia; Bonaire; Cambodia; Chile; Colombia; Costa Rica; Curaçao; Cyprus; Czech Republic; Delhi NCR, India; Dominican Republic; Dubai, UAE; France; French Polynesia, Germany; Greece; Guyana; Honduras; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Mongolia; Nicaragua; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; São Paulo, Brazil; Saudi Arabia; Serbia; Sint Maarten; Slovenia; Southern Africa; Spain; Suriname; Switzerland; Thailand; Turkey; Turks and Caicos; United Kingdom; Uruguay; and Vietnam.

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate franchise by agent count, has more than 1,100 offices and 187,000 agents. The franchise is also No. 1 in units and sales volume in the United States.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards agents as stakeholders. For more information, visit

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