Culture

Keller Williams Celebrates 13th Annual RED Day

Austin, TX | May 6, 2021

AUSTIN, TEXAS MAY 6, 2021 — Keller Williams (“KW”), the world’s largest real estate technology franchise by agent count and the U.S. leader in units and sales volume, is hosting its 13th annual Renew, Energize and Donate Day, or RED Day, on Thursday, May 13, 2021.

“A proud annual tradition, RED Day is when the heart of our KW culture shines bright, as we give back in truly amazing ways to the communities we serve,” said Carl Liebert, CEO of kwx, the holding company of KW. “It’s a prime moment for our more than 190,000 agents and leaders globally to give where they live.”

Since May 2009, KW agents, leaders and associates have set apart RED Day to serve in a wide range of volunteer efforts with community and nonprofit partners to improve their cities and neighborhoods.

Set annually on the second Thursday of May, RED Day global activities also honor KW’s ‘top cultural carrier’ Mo Anderson, according to Liebert. Anderson has also served as the vice chairman of the board for KW since December 2005. For a decade prior, she previously served as CEO of KW.

“Our culture, our core beliefs are what truly separates us from the rest,” said Liebert. “Vital to our proud past and bright future, RED Day is simply our powerful culture in action.”

For more information on RED Day, visit https://headquarters.kw.com/red-day/.

About Keller Williams
Austin, Texas-based Keller Williams, the world’s largest real estate technology franchise by agent count, has more than 1,080 offices and 195,000 associates. The franchise is also No. 1 in units and sales volume in the United States. kwx is the holding company of Keller Williams. In 2020, Keller Williams initially began the formation of kwx, composed of Keller Williams, Keller Williams Worldwide, Keller Offers and Keller Home Financial Services, consisting of Keller Mortgage and Keller Covered. Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit kwx.kw.com.

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