Gary Keller Named No. 2 Most Powerful Leader in Real Estate

Austin, TX | January 9, 2024

Swanepoel Power 200 ranks the most influential executives in the residential real estate industry

AUSTIN, TEXAS JANUARY 9, 2024 – Gary Keller, co-founder of Keller Williams Realty, Inc. (KW), the world’s largest real estate franchise by agent count, was ranked in the Swanepoel Power 200 (SP 200) as the nation’s No. 2 most influential person in real estate for 2024.

“This is a moment of shared pride,” said Keller. “Congratulations to all our exceptional leaders recognized on the Swanepoel Power 200 and the Watchlist. No one succeeds alone, and we are blessed to be in business with these amazing leaders.”

Eleven KW corporate and franchise system leaders ranked on the SP 200 for 2024. Seven other leaders are ranked on the Watchlist, which is composed of emerging real estate industry leaders. 

According to the SP 200 report, Keller is the only leader named one of the top four most powerful people in residential real estate every year for the past decade. 

Mark Willis, CEO of KW, ranked No. 11 on the SP 200. Recently renamed CEO, Willis returned to the list at that position based on his stature in the industry and enduring commitment to growth at KW. 

Marc King, president of KW, ranked No. 112 on the SP 200 due to his continued efforts to increase KW’s market share and position the company as the place “Where Entrepreneurs Thrive.”

The SP 200, created and published by real estate consulting firm T3 Sixty, is now in its 11th year. It is an annual analysis and ranking of the real estate industry’s 200 most powerful and influential leaders. 

“The leaders featured in the SP 200 showed what it takes to be a strong and dynamic leader in 2023,” said Jack Miller, CEO of T3 Sixty. “Despite facing some of the toughest challenges, they refused to pull back or back down. Instead, they embraced action, laying the foundation for innovation, expansion, and growth.” 

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate franchise by agent count, has more than 1,100 offices and 180,000 agents. The franchise is also No. 1 in units and sales volume in the United States.Since 1983, the company has cultivated an agent-centric, technology-driven, education-based culture that rewards agents as stakeholders. For more information, visit

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