kwx Appoints Raymond Jones as Head of Keller Offers and Keller Manage

Austin, TX | August 19, 2021

Former Zillow and eXp executive to accelerate growth and agent-centric innovation efforts

AUSTIN, TEXAS AUGUST 19, 2021 — kwx, the holding company of Keller Williams Realty (“KW”), the world’s largest real estate technology franchise by agent count and the U.S. leader in units and sales volume, has appointed Raymond “RJ” Jones as head of Keller Offers and Keller Manage.

“An accomplished industry leader, RJ will accelerate the next exciting phase of growth and development for Keller Offers and Keller Manage,” said Carl Liebert, CEO of kwx. “With our continuing moves, we seek to best position our agents to be lifetime partners in homeownership.”

“We’re excited and honored to have RJ aboard as we remain focused on delivering immense value in partnership with and through our agents,” said Liebert. 

In his new role, Jones will oversee the growth and the ongoing R&D associated with the Keller Offers and Keller Manage service offerings. He will also directly lead the upcoming launch of Keller Manage.  

“To stay well ahead of the relentless pace of disruption and innovation in our industry, we intend to aggressively expand our platform of value to agents and their clients in buying, owning, and selling a home,” said Jones. “Together with the kwx leaders, I’m excited to grow Keller Offers and to release the Keller Manage offering into the market, and to create more competitive advantages for our agents.”

Prior to joining kwx, Jones served as chief operating officer at Ferry International (FI), a leading real estate coaching company. Prior to FI, he served as the executive vice president of finance and growth at eXp World Holdings, Inc., the parent company of eXp Realty.

Prior to eXp, Jones served as vice president of investor and corporate relations at Zillow Group. For three consecutive years, he was named to the All-America Executive Team by Institutional Investor magazine.

In May 2019, Keller Williams originally launched Keller Offers, an iBuyer offering. Unlike other iBuying experiences, with Keller Offers, consumers have a fiduciary (a KW real estate agent) serving them as a trusted advocate and working in their best interests while selling their home.

“We are on the verge of unlocking our capacity for growth with no balance-sheet risk, which will allow Keller Offers to become one of the largest iBuyers in the market,” said Jones.  

To date, Keller Offers operates in 49 U.S. markets and expects to be in more than 100 markets by end of year. Along with instant-cash offers, Keller Offers provides consumers with robust home-improvement financing options as part of its Ready to Stay and Ready to Sell programs.

An emerging service offering, Keller Manage will provide homeowners with an integrated experience that makes everything associated with homeownership easy.  Further, Keller Manage will enable KW agents to create enduring relationships with homeowners beyond transactions.

“We see the future of the homeownership experience involving the combination of leading technology, essential services and lasting relationships between homeowners and their KW agents,” Jones said. 

Currently in KW Labs, the innovation hub of KW, Keller Manage will offer services surrounding home maintenance, renovation and emergency repairs, and moving. The new offering represents Keller Williams’ entry into the massive home services market, with a market size estimated in the range of $433 billion to $595 billion. 

In Q4 ’20, KW announced the initial phase of its formation of the holding company kwx, composed of Keller Williams, Keller Williams Worldwide, Keller Offers, Keller Manage, and Keller Home Financial Services, consisting of Keller Mortgage and Keller Covered. 

An integrated home experience company, kwx unites KW’s ecosystem of companies focused on an agent-centric home experience journey.

About kwx

Austin, Texas-based kwx is the holding company of Keller Williams Realty, the world’s largest real estate technology franchise by agent count. With more than 1,080 offices and 195,000 associates worldwide, Keller Williams is also No. 1 in units and sales volume in the United States.

In 2020, Keller Williams initially began the formation of kwx, composed of Keller Williams, Keller Williams Worldwide, Keller Offers, Keller Manage, and Keller Home Financial Services, consisting of Keller Mortgage and Keller Covered.

Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit

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