Keller Williams Unveils New Product Strategy, Technology Roadmap and Vision

Austin, TX | February 15, 2017

The Keller Cloud will leverage power of social media to expand agents’ influence

AUSTIN, TEXAS Feb. 15, 2017 — Keller Williams, the world’s largest real estate franchise by agent count, unveiled its latest solutions in front of more than 15,000 real estate agents in Las Vegas at the franchises’ annual Family Reunion conference.

Josh Team, chief innovation officer, Jonathan Berkowitz, chief strategy and product officer, and Steve Peterschmidt, chief technology officer, co-presented on Keller Williams’ product strategy and roadmap.

“World-class technology companies do not outsource their technology roadmap or their vision,” said Team. “It’s imperative that we control our destiny, and that we create the real estate platform that agents and consumers choose to use.”

Keller Williams announced its product strategy core values:

“Our goal is to dramatically simplify the technology experience agents and their consumers have with Keller Williams, enabling us to create the world’s simplest and most personalized discovery, transaction and ownership experience in residential real estate,” said Berkowitz.
With that goal in mind, the franchise unveiled The Keller Cloud, positioned as the industry’s simplest and smartest platform for agents to learn and earn. With consumer facing elements embedded, The Keller Cloud will provide a fully integrated experience to run a business.

The Keller Cloud provides agents with an integrated platform to learn and earn. It will:

Agents in attendance previewed The Keller Cloud experience in the Family Reunion exhibition hall.  

“We are revolutionizing the solutions agents, like you, use to manage your business and achieve your goals,” said Peterschmidt. “Remember this is technology happening with you, not to you. So get involved.”

About Keller Williams Realty, Inc.

Austin, Texas-based Keller Williams Realty, Inc. is the largest real estate franchise by agent count in the world with more than 800 offices and 154,000 associates across the Americas, Europe, Africa and Asia. In 2017, Training magazine named Keller Williams the No. 1 training organization across all industries worldwide.

Since 1983, Keller Williams has grown exponentially and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards agents as stakeholders. The company also provides specialized agents in luxury homes, commercial and farm and ranch properties. For more information, visit

Back to All

Media Contact

Get in touch!

Get in touch with our public relations department to request interviews on our industry momentum, best-in-class service, product offerings, market commentary and more.

Darryl Frost

Darryl Frost

Public Relations

Phone: 254-466-3627