Keller Williams Further Expands Command Capabilities

Austin, TX | December 20, 2022

CRM enhancements focused on driving meaningful relationships and maximizing profitability

AUSTIN, TEXAS December 20, 2022 — Keller Williams (KW), the world’s largest real estate franchise by agent count, announces feature enhancements to Command, a smart CRM-plus solution, and its associated mobile app. 

“As the market continues to shift, top agents and teams are realizing their businesses have become increasingly complicated,” said Chris Cox, chief technology and digital officer, KW. “In response, our latest updates to Command bring radical simplicity to lead generation activities and more.”

During 2022, KW partnered with real estate agents and teams to release software integrations and CRM features aimed at increasing productivity and eliminating pain points with lead generation, marketing and real estate team workflow capabilities.

“Command gives agents more time to deliver increased client satisfaction while maximizing higher profitability,” said Cox. “Agents today want immense value from their CRM; they want efficiency and speed in their business operations and they want it all seamlessly delivered. Command does that.”

The latest updates to Command include: 

“When our agents connect with clients through Command, it is the beginning of a meaningful relationship, and that’s the reason we’re a part of one of every five transactions that happens in the U.S.,” said Cox.

Command app latest updates include: 

“The iterative updates we rolled out for Command in 2022 were highly influenced by consistent engagement with agents,” said Cox. “Our solutions will always be anchored in our agents’ success with a laser focus on what drives growth in their business.”  

In February 2019, KW originally released Command, which is hosted on the Keller Cloud platform, for general availability for its agents. In December 2021, KW released the first version of the Command app. Command has more than 110,800 monthly active users as of Nov. 30.

“Our continued foundational advancements to the code base and data structure of the Keller Cloud have put us in a position to dramatically increase the speed to market for Command updates and innovation,” said Matt Green, head of agent experience and innovation, KW. “We have some exciting releases in store, along with additional feature extensibility with our open API library model that will be released in 2023.”

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate franchise by agent count, has more than 1,100 offices and 200,000 associates. The franchise is also No. 1 in units and sales volume in the United States.

Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit

Back to All

Media Contact

Get in touch!

Get in touch with our public relations department to request interviews on our industry momentum, best-in-class service, product offerings, market commentary and more.

Darryl Frost

Darryl Frost

Public Relations

Phone: 254-466-3627