Keller Williams Fuels Agent Businesses with Technology Enhancements

Austin, TX | June 13, 2023

Latest powerful CRM upgrades turbocharge marketing, branding and client relationships

AUSTIN, TEXAS June 13, 2023 — Keller Williams (KW), the world’s largest real estate franchise by agent count, announces powerful feature enhancements to Command, a smart CRM-plus solution, and its associated mobile app. 

“As we continue to make investments in our Command platform, we remain laser focused on what our agents want,” said Chris Cox, chief technology and digital officer, KW. “Our latest capabilities allow our entrepreneurial agents to thrive in the midst of a challenging market.”

Through Labs, the innovation hub of KW, the franchise continues to partner with real estate agents and teams to release software integrations and CRM features aimed at increasing productivity and eliminating pain points with lead generation, marketing, and real estate team workflow capabilities.

The latest updates to Command include: 

“As a brand, no one is more focused on listening to the voice of the agent and delivering technology tools to empower agent businesses to grow,” said Cox.

Command app latest updates include: 

“We are committed to continued strategic innovation across our platform,” said Cox. “We believe our technology provides a hypercompetitive advantage to our teams and agents.”

In February 2019, KW originally released Command, which is hosted on the Keller Cloud platform, for general availability for its agents. In December 2021, KW released the first version of the Command app. Command had 139,920 quarterly active users as of March 31.

“Keller Williams is uniquely differentiated from other firms based on the breadth and depth of our technology,” said Cox.

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate franchise by agent count, has more than 1,100 offices and 189,000 agents. The franchise is also No. 1 in units and sales volume in the United States.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards agents as stakeholders. For more information, visit

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Darryl Frost

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