Keller Williams Expands to Uruguay

Austin, TX | October 15, 2020

AUSTIN, TEXAS October 15, 2020 Keller Williams (KW), the world’s largest real estate technology franchise by agent count, is expanding across South America. As momentum continues, KW has awarded a new master license in Uruguay. 

Led by Regional Operating Principal Andres Breccia, the Keller Williams franchise in Uruguay is currently initializing operations. A 30-year real estate veteran, Breccia will launch KW Uruguay operations in Montevideo and Punta del Este in Q1 ’21. 

“Amid challenges in 2020, the gritty leadership of our Austin, Texas-based team has allowed us to continue to grow rapidly across the globe and especially across South America,” said William E. Soteroff, president of Keller Williams Worldwide (KWW), the international division of Keller Williams.

“As always, we seek to find the best leaders to guide our brand experience with every expansion into a new country and region. And, Andres symbolizes that high standard we have set.”

Uruguay marks the sixth KW master license in South America. The brand’s other five regions include Argentina, Chile, Colombia, Paraguay, and Peru. 

“In Uruguay, we’re now best positioned to have a substantial and positive impact in the real estate industry. As KW Uruguay, we are bringing models and systems that will mature our business and advance our agents’ careers,” said Breccia. 

“And, coupled with the industry’s best training, we’re excited to have the tech-enabled agent technology to take our associates’ businesses to the next level,” said Breccia. “That all comes with being a part of the world’s No. 1 real estate franchise.” 

As of September 30, the brand has 15 market centers and 758 agents across South America. 

KWW is currently exploring further expansion opportunities across Africa, Central and South America, Central and Eastern Europe, and throughout Asia.

As of September 30, KWW has 249 market centers (outside of the U.S. and Canada) and 11,442 agents collectively operating outside the U.S. and Canada, up 26.8% since the end of September 2019.

Core criteria for new licensees starts with having a qualified leadership team grounded in the Keller Williams culture; the company also strives for government, banking, and judicial system stability and a higher maturity level for a real estate market.

Outside of the U.S. and Canada, KWW’s regions include: Argentina; Aruba; Belgium; Belize; Bermuda; Cambodia; Chile; Colombia; Costa Rica; Czech Republic; Dominican Republic; Dubai, UAE; France; Greater Shanghai, China; Greece; Honduras; Indonesia; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Morocco; Nicaragua; Northern Cyprus; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; Serbia; Slovenia; Southern Africa; Southern Cyprus; Spain; Thailand; Trinidad and Tobago; Turkey; Turks and Caicos; United Kingdom; Uruguay; and Vietnam.  

About Keller Williams 

Austin, Texas-based Keller Williams, the world’s largest real estate technology franchise by agent count, has more than 1,070 offices and 185,000 associates. The franchise is also No. 1 in units and sales volume in the United States.

In 2015, KW began its evolution into a technology company, now building the real estate platform that agents’ buyers and sellers prefer.

Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit

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