Keller Williams Expands to Saudi Arabia

Austin, TX | April 11, 2022

AUSTIN, TEXAS April 11, 2022 Keller Williams (KW), the world’s largest real estate technology franchise by agent count, is expanding across Asia. As momentum continues, KW has awarded a new master franchise in Saudi Arabia. 

With the addition of KW Saudi Arabia, KW has 11 master franchises with more than 1,400 agents in Asia.

“We are excited to announce our expansion into Saudi Arabia under the leadership and vision of Muhanad Awad, who will serve as the regional operating principal,” said William E. Soteroff, president of Keller Williams Worldwide (KWW), the international division of kwx, an integrated home experience company. 

“A 30-year real estate veteran, Awad and his core team are well positioned to explore untapped business opportunities in Saudi Arabia, while leveraging our world-class training, technology, and culture to fuel a truly powerful real estate experience.” 

Led by Awad, the KW franchise in Saudi Arabia is currently initializing operations. In Q2 ’22, KW Saudi Arabia is expected to open its first market center. Awad is the founder and chairman of Riyadh, Saudi Arabia-based Jasmine Real Estate Development and Management, a real estate services firm.

“With the Saudi Arabia 2030 vision, I believe implementing Keller Williams’ systems and technology will be the perfect match,” said Awad. “Keller Williams has a unique and attractive business model to keep all employees and agents happy and attached to high standards,” said Awad. 

“As KW Saudi Arabia, our vision is to become the most dominant real estate player in this region by 2025 and to be known for our uncompromising integrity,” said Awad. 

As of February 28, KWW has more than 290 market centers (outside of the U.S. and Canada) and 15,313 agents collectively operating outside the U.S. and Canada, up 21.9% since the end of February 2021.

KWW is currently exploring further expansion opportunities across Africa, Central and South America, Central and Eastern Europe, and throughout Asia.

Core criteria for new licensees starts with having a qualified leadership team grounded in the Keller Williams culture; the company also strives for government, banking and judicial system stability and a higher maturity level for a real estate market.

Outside of the U.S. and Canada, KWW’s regions include: Albania; Argentina; Aruba; Belgium; Belize; Bermuda; Cambodia; Chile; Colombia; Costa Rica; Cyprus; Czech Republic; Dominican Republic; Dubai, UAE; France; Greece; Guyana; Honduras; Indonesia; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Mongolia; Morocco; Nicaragua; Northern Cyprus; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; São Paulo, Brazil; Saudi Arabia; Serbia; Sint Maarten; Slovenia; Southern Africa; Spain; Suriname; Thailand; Turkey; Turks and Caicos; United Kingdom; Uruguay; and Vietnam.

About Keller Williams 

Austin, Texas-based Keller Williams (KW), the world’s largest real estate technology franchise by agent count, has more than 1,100 offices and 200,000 associates. The franchise is also No. 1 in units and sales volume in the United States. 

KW is in the process of forming kwx, an integrated home experience company. kwx will be composed of Keller Williams Realty Inc., Keller Williams Worldwide and Keller Home Financial Services, consisting of Keller Mortgage, Keller Offers, Keller Covered, Keller Title and The Partnership Platform.

Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit

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