Keller Williams Expands into São Paulo, Brazil, Amid Worldwide Momentum

Austin, TX | December 15, 2021

AUSTIN, TEXAS December 15, 2021 Keller Williams (KW), the world’s largest real estate technology franchise by agent count, is expanding across South America. As momentum continues, KW has awarded a new master franchise in São Paulo, Brazil. 

“In the midst of a rapidly shifting global market due to COVID-19, our global regions continue to make monumental gains and our pipeline of new regions continues to be robust,” said William E. Soteroff, president of Keller Williams Worldwide (KWW), the international division of kwx, the holding company of KW. 

KWW Momentum (production outside the U.S. and Canada YTD ’21 / as of November 30)

“Across South America alone, we currently stand strong with 17 market centers and close to 1,000 agents collectively in the seven existing regions,” said Soteroff. “And, we are excited now to announce our eighth region in South America and welcomeJosé Federighi of São Paulo, Brazil, along with his amazing leaders and core group to our worldwide family.” 

Led by Regional Operating Principal José Roberto Saldanha Federighi, the Keller Williams franchise in São Paulo, Brazil, is currently initializing operations. In Q1 ’22, KW São Paulo, Brazil, is expected to open its first market center.

Since 1986, Federighi has served in a range of renowned companies serving the Brazilian real estate sector across a multitude of senior leadership and executive-level roles. Federighi has also served as the CEO for Brazil Brokers São Paulo for eight years and as a member of the Board of Brasil Brokers for two years.

“There is no company that focuses on agents like Keller Williams,” said Federighi. “KW puts the focus on agents and develops brilliant training, models, systems and technology. When you develop training and technology for agents, you change the ecosystem.”

“In Brazil, no other real estate company is doing this,” said Federighi. “It’s a real opportunity to change the market.” 

KWW is currently exploring further expansion opportunities across Africa, Central and South America, Central and Eastern Europe, and throughout Asia.

Core criteria for new licensees starts with having a qualified leadership team grounded in the Keller Williams culture; the company also strives for government, banking and judicial system stability and a higher maturity level for a real estate market.

As of December 1, 2021, KWW has 285 market centers (outside of the U.S. and Canada) across 50 regions. 

Outside of the U.S. and Canada, KWW’s regions include: Albania; Argentina; Aruba; Belgium; Belize; Bermuda; Cambodia; Chile; Colombia; Costa Rica; Czech Republic; Cyprus; Dominican Republic; Dubai, UAE; France; Greece; Honduras; Indonesia; Ireland; Israel; Italy; Jamaica; Japan; Luxembourg; Malaysia; Mexico; Monaco; Mongolia; Morocco; Nicaragua; Panama; Paraguay; Peru; Philippines; Poland; Portugal; Puerto Rico; Romania; São Paulo, Brazil; Serbia; Slovenia; Southern Africa; Spain; Suriname; Thailand; Turkey; Turks and Caicos; United Kingdom; Uruguay; and Vietnam.

About Keller Williams

Austin, Texas-based Keller Williams, the world’s largest real estate technology franchise by agent count, has more than 1,100 offices and 200,000 associates. The franchise is also No. 1 in units and sales volume in the United States. kwx is the holding company of Keller Williams.

In 2020, Keller Williams initially began the formation of kwx, composed of Keller Williams, Keller Williams Worldwide, Keller Manage, Keller Offers and Keller Home Financial Services, consisting of Keller Mortgage and Keller Covered.

Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit

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